Why are we so invested in our favorite sports teams?

A Buffalo Bills fan cheers from the stands during the second half against the Kansas City Chiefs at Arrowhead Stadium on October 16, 2022 in Kansas City, Missouri. (Credit: Jason Hanna/Getty Images)

Some people live and die with their favorite sports teams, but there are things you can do so a loss doesn’t ruin your whole week, says Craig Cypher.

Why do we feel so strongly about our teams? And is there a way to avoid the deep letdown of a loss?

Here, Cypher, a certified mental performance consultant and expert in performance psychology at the University of Rochester Medicine Orthopaedics and Physical Performance, shares insight into the emotions we feel as avid sports fans—and how to always enjoy the game, even when it ends badly:

Q

Why do we feel so strongly about our teams? And is there a way to avoid the deep letdown of a loss?

A

The emotional rollercoaster we feel when our favorite sports team competes is a testament to the powerful way we personally connect with sports. Just like the athletes on the field invest their heart and soul into the game, we invest our emotions, passion, and time.

When your team wins, it’s a moment of shared triumph and validation of your loyalty. We experience a surge of adrenaline and dopamine along with that feeling of joy.

When your team faces defeat, it’s natural to feel a sense of disappointment or sadness. This emotional response stems from the deep identification you have with the team’s goals and struggles, as well as the emotional investment you have put in. When your team loses, it feels like a personal setback.

It’s important to remember that these emotional highs and lows are part of the beauty of our engagement with our team—your heart is truly in the game.

Q

What causes superstitions around sports? (e.g. Why do I wear my lucky socks when the Buffalo Bills play?)

A

Superstitions in sports are a fascinating psychological phenomenon, driven by issues of control and a little bit of magical thinking. Wearing your lucky socks when the Bills play or engaging in other rituals creates a comforting illusion of influence over the outcome.

As a fan sitting at home, the reality is that we have no control if our team wins or loses. Superstitions are our mind’s way of trying to find some sort of control of a difficult situation: we are extremely emotionally invested but have no direct power. Superstitions become a source of comfort and a way to feel connected to the game, the team, and the outcome.

In our hearts, we often know that our lucky socks won’t really make the Bills win, but we can still have fun and wear them with pride.

Q

What can we do to minimize depression when our favorite team loses?

A

Experiencing a sense of sadness or disappointment when your favorite team loses is completely understandable. It’s a reflection of the emotional investment you’ve made. That’s why it becomes important to connect ourselves to what I call our “Healthy Why” around our fandom.

Why do you love your team and the gameday experience? Is it about the thrill of competition? Connecting with friends and family? Is it about the atmosphere watching with fellow fans? Showing pride for your community?

If we can take a step back and gain some perspective, we can appreciate the positives in even the toughest of losses. Because even when our team loses, we still experience all the reasons why we are a fan.

We can also take some time to appreciate the lessons we learn from sports and sports fandom. After all, who knows more about things like resilience and loyalty than Buffalo Bills fans? Even in defeat, there are qualities that we can build in ourselves through those disappointments.

Source: Sydney Burrows for University of Rochester